Readings for Apr. 23: SEM vs SEO/ Social Media Critique Presentations

Here are the readings for our final class.  Please post your blog post before class and be prepared to discuss the readings.

SEM vs SEO: What’s the difference and Which is Right for My Brand?

How to Sell the Importance of Engagement Over Fan Growth on Social Media    


Begin Social Media Critique Presentations:  Teams will present their Social Media Critique assignments to the class.  Each team will have 15 minutes to make their presentation.

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